The African Institute for Mathematical Sciences (AIMS) Centre of Excellence in Ghana is requesting the services of an agency/consulting firm to develop its corporate brand as part of a brand refresh. We invite interested parties to submit a proposal that includes strategy, timeline, cost, and deliverables, with more details of our criteria for selection outlined below.
Please submit your proposal via email by 17:00 GMT on Thursday 6 June 2024 to branding@aims.edu.gh. Kindly note that costs incurred by you in preparing and submitting the proposal will not be reimbursed.
Scope of Work:
The selected firm will be expected to fulfill the following deliverables:
Brand Development: brand repositioning; the brand identity, narrative, story, and key messages.
Brand visual development: craft creative elements in line with the new slogan/tag line, redefine tone of voice, market positioning, personality, among others.
Brand Identity refresh: color palette, guidelines on look and feel, guidelines on imagery selection.
Asset Development: brand guidelines, PPTs, e-signatures, among others.
Launch: Recommend rollout plan and launch strategy.
Repositioning Strategic Plan: Develop strategic objectives that will inform the next steps for the AIMS Network, and promotion of our brand in accordance with industry best practices.
Implementation Plan: develop an action plan for implementation of the updated brand in sufficient detail to allow the AIMS Network to understand the approach.