The African Institute for Mathematical Sciences (AIMS) Centre of Excellence in Ghana is requesting the services of an agency/consulting firm to develop its corporate brand as part of a brand refresh. We invite interested parties to submit a proposal that includes strategy, timeline, cost, and deliverables, with more details of our criteria for selection outlined below.

Please submit your proposal via email by 17:00 GMT on Thursday 6 June 2024 to Kindly note that costs incurred by you in preparing and submitting the proposal will not be reimbursed.

Scope of Work:
The selected firm will be expected to fulfill the following deliverables:

Brand Development: brand repositioning; the brand identity, narrative, story, and key messages.

Brand visual development: craft creative elements in line with the new slogan/tag line, redefine tone of voice, market positioning, personality, among others.

Brand Identity refresh: color palette, guidelines on look and feel, guidelines on imagery selection.

Asset Development: brand guidelines, PPTs, e-signatures, among others.

Launch: Recommend rollout plan and launch strategy.

Repositioning Strategic Plan: Develop strategic objectives that will inform the next steps for the AIMS Network, and promotion of our brand in accordance with industry best practices.

Implementation Plan: develop an action plan for implementation of the updated brand in sufficient detail to allow the AIMS Network to understand the approach.

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